E-Strands Ltd SEO and W3c Manual

E-strands motto is that people are important, and this includes looking at ways to make the websites as accessible as we can. To do this we make sure we conform to W3c (World Wide Web Consortium) and DDA web standards, DDA (Disability and discrimation act) it is your legal responsibility to have a website that covers these guide lines.    
The most through of these guidelines are WCAG 2.0 set out by the W3c. We work to double AA conformance which is the same standard they use across their own website.
Some of the ways we full fill this criteria is to make sure:
We make sure that you can navigate through our website using the key board.
We use heading tags to help users with screen readers follow the page this also helps SEO.
Our websites are resizable in all equipped browser. This is normally Ctrl + and Ctrl -. Many websites brake under IE7 when this is used.
Our website will work on a text only browser.
We also provide Alt tags to provide any information an image contains.

The process of getting a high position on Google through your relevant key-words is known as SEO (Search Engine Optimisation)   
Google’s and other search engines algorithms are set up to promote accessibility where possible.    This done through title telling you what the page is about and using the key words for that page, not the keywords for the site statically on every page, this will help screen readers and Google, the same is true for heading tags.
Google also gages the popularity of a web page through related websites linking to you, and websites with, that link to those websites this linking strucker provides you with a page rank. If you have a high page rank you will gain higher positions for you key terms.